Welcome!

Hi there, and welcome to my blog! Here, marketing is usually the star of the show, but I'll occasionally touch on other things that matter to me. 

I'm Yael. For the past 10 years, I've been helping all kinds of companies, from new startups like Innovesta to big names like Payoneer, to find their marketing mojo. My journey started in large companies such as NICE and AGT, and I've also worked with smaller teams at places like 3i-MIND. I love diving into branding, market strategies, and helping businesses grow.

I live in the USA and when I'm off the clock, I'm all about animal rights, women's rights, and especially fighting for reproductive rights. I'm a big food lover and travel buff too—my husband even teases that I need to travel regularly to stay happy, and he might be onto something!

Recently, I've been putting a lot of energy into advocating for the release of Israeli hostages in Gaza. I join a group every Saturday to rally for their safe return.

Thanks for stopping by my blog. Feel free to share your thoughts and comments—I'd love to hear from you.

Xoxo,

Yael