Why hiring a marketing-consultant makes sense!

Hey there! With over a decade of experience in marketing consulting, including a 3-year stint as VP of Marketing at Silk—an incredible company with amazing people—I'm here to lay out the case for why bringing on a consultant just makes sense. I’ve worked with many companies, both big and small, during these years, from startups like Innovesta, where I served as a fractional CMO, to huge enterprises like NICE. Based on this experience, I’d like to make the case for hiring a consultant or fractional CMO (like me 😊).

Whether you're at the start-up phase or steering a well-established company, the value of a marketing consultant adjusts to your position in the business lifecycle. If you're nurturing an early-stage startup, a consultant can energize your marketing initiatives, setting the stage for your future team with strategic insights and access to a broader network. They bring the advantage of in-depth knowledge without the commitment of a full-time hire.

For the established enterprise, a consultant serves as your strategic secret weapon during high-stress periods—like during product rollouts or significant events—providing the needed support when your team is stretched thin and expanding the workforce isn't an option.

Now that we've touched on how consultants offer advantages at different business stages, let's explore my top five reasons for bringing one onboard: 

Expertise on Demand: Leapfrog the learning curve with a seasoned pro who's seen it all.

Cost Efficiency: Gain top-tier talent without the long-term expense.

Fresh Perspectives: Inject new life into your strategies with an outsider's insight.

Scalability: Scale your marketing efforts up or down without the HR headaches.

Network Access: Tap into a consultant's rich network for additional resources as needed.

Intrigued? Let's chat about the possibilities.